The Tourism Authority of Thailand (TAT) is engaging the Japanese market through a series of activities and events, hoping to draw more than 1.6 million Japanese arrivals to Thailand this year. It is confident joining these events will increase the number of Japanese tourists visiting Thailand. "Japan will continue to be one of most important markets for Thai tourism as they are quality tourists," Mr Kitsana said. This year, the Thai team is crafting "kai chon" or cock-fighting, being constructed by three professional ice sculptors. The Snow Festival is a big venue for Thailand to promote Thai tourism to the Japanese population living in Hokkaido, which is about 5.4 million.

Source: Bangkok Post February 06, 2018 23:03 UTC